“I like restraint, if it doesn’t go too far.” — Mae West

Targeted advertisement

Pretty funny (and effective!) pre-internet form of advert targetting:

Hallo, Google Zurich ad

This ad was published in a local Zurich newspaper, and the copy roughly says:

Hello, Google Zurich! Forget for a moment wellness lounges, freshly squeezed fruit juices, slides, grounded space capsules and all the other perks you provide to your employees. An evening at the Zurich opera house offers experiences that push the boundaries and strengthens team spirit. We’ll take you backstage, too.

Opernhaus Zurich, you got our attention!

June 20, 2008   Filed under: business, innovation