Targeted advertisement
Pretty funny (and effective!) pre-internet form of advert targetting:
This ad was published in a local Zurich newspaper, and the copy roughly says:
Hello, Google Zurich! Forget for a moment wellness lounges, freshly squeezed fruit juices, slides, grounded space capsules and all the other perks you provide to your employees. An evening at the Zurich opera house offers experiences that push the boundaries and strengthens team spirit. We’ll take you backstage, too.
Opernhaus Zurich, you got our attention!
June 20, 2008 Filed under: business, innovation


View Comments
[...] to this show is in itself a small story. Earlier this year, the Zürich Opernhaus printed out an advertisement that was quite targeted at Google. In essence it suggest that Zooglers (people working at Google [...]
Leave a Comment