This is not serious

And I mean that in the best possible way.

Unlike many Rube Goldberg machines, the goal wasn’t to turn on the lights or pour a glass of milk. Instead, Jon wanted to get people psyched about IDEO’s engineering capabilities and to broadcast the distributed contraption live for all to see. Of course, getting a hot dog in the Chicago office to dial a cell phone in Palo Alto for the sole purpose of pumping helium into a bucket of soap and water for a three-foot cylinder of bubbles did plenty to get people excited. When the Chicago team added flames to the mix, Jon didn’t flinch.

The Incredible IDEO Global Chain Reaction Experience