New culture, not just clever new utilities

Design should be mastered as a liberal art before it is considered as a business tool. Great design comes from an artistic or cultural impulse, not from a focus group. Great design starts by creating meaningful stories with a POV, not by building a bulletproof business case. Great design creates new culture, not just clever new utilities. Great Design is about meaning first, the market second.

Scott Klinker in Design vs Innovation, The Cranbook / IIT Debate (via Bruce Sterling)