Not bragging, celebrating

Nice to see that my (extended) team builds not entirely useless stuff.

Google Docs is the single platform that enabled Obama's effective organization an historic fundraising success. The Obama campaign was aware that this had become a major player in the grassroots space, sparking a revolution in the way people self-organize and conduct grassroots efforts and political campaigns. Since a campaign is constantly on a quest for money and voters, Obama's grassroots organization valued agility over hierarchy; online collaboration became a necessity.

[...]

Time was — and is — important. Being able to access something where and when you want to is even more important. Google understands that collaboration will save time, but not cut corners. Google recognizes political campaigns spend more time away from their computers and out on the political campaign trail. Knocking on doors with a mobile device in hand, pulling information in real time from a Google Doc is the future for all successful campaigns. Probably not Facebook.

Eric Kuhn: The 2008 Google Docs Campaign