Not bragging, celebrating
Nice to see that my (extended) team builds not entirely useless stuff. 
Google Docs is the single platform that enabled Obama's effective organization an historic fundraising success. The Obama campaign was aware that this had become a major player in the grassroots space, sparking a revolution in the way people self-organize and conduct grassroots efforts and political campaigns. Since a campaign is constantly on a quest for money and voters, Obama's grassroots organization valued agility over hierarchy; online collaboration became a necessity.
[...]
Time was — and is — important. Being able to access something where and when you want to is even more important. Google understands that collaboration will save time, but not cut corners. Google recognizes political campaigns spend more time away from their computers and out on the political campaign trail. Knocking on doors with a mobile device in hand, pulling information in real time from a Google Doc is the future for all successful campaigns. Probably not Facebook.
February 4, 2009 Filed under: business, clippings, innovation
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Wow. Congratulations! For me, one of the secrets of job satisfaction has always been social relevance, and your example just proves my point, doesn't it?
Anyway, I see another interesting point in your quote. The 'probably not Facebook' ending is something European think-tanks should take home as a valuable lesson for future campaigns. Facebook is hyped all over the place, and some Spanish politicians (most familiar to me, I suppose it's the same rap all over Europe) often brag about how many 'friends' they 'have' in Facebook. Their profiles are usually maintained by some lowly assistant. Puppet accounts and false profiles abound. Recently there was even some media hubbub about the leading opposition party chief complaining to Facebook because he had too many Facebook doppelgangers. Go figure.
Yes, sir! Working on something that others find useful is the main secret of job satisfaction for me.
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