Anyway, I see another interesting point in your quote. The 'probably not Facebook' ending is something European think-tanks should take home as a valuable lesson for future campaigns. Facebook is hyped all over the place, and some Spanish politicians (most familiar to me, I suppose it's the same rap all over Europe) often brag about how many 'friends' they 'have' in Facebook. Their profiles are usually maintained by some lowly assistant. Puppet accounts and false profiles abound. Recently there was even some media hubbub about the leading opposition party chief complaining to Facebook because he had too many Facebook doppelgangers. Go figure.