Advertising campaign to women: eat light yogurt or men won't like you

A Brazilian firm is running a campaign which is pretty much the opposite of Dove’s Campaign for real beauty. The tagline: “Forget about it. Men’s preference will never change. Fit Light Yogurt.”

The photos that accompany the campaign are interesting. I suppose they are intended to scare us poor girls with the evil fate that will befall those that dare eat non-skimmed yogurt. And of course, they don’t quite manage it: the women in the pictures look quite sexy, despite not being anorexic-looking. Imagine.

Have a look at the pictures in Shakesville’s This Woman is Supposed to Disgust You post (found via Anarchaia).