The Dip

I’ve been meaning for a while to write a little post about Seth Godin’s book The Dip, but procrastination had gotten the best of me. Now that Seth is asking in his blog for owners of a copy of the book to lend it to someone, I feel I have no excuse to put it off longer.

The Dip is, like most Godin’s posts, insightful, inspirational and brief (you could read the book in less than an hour). It also contains some great illustrations by Hugh McLeod.

The message of the book is deceptively simple: The Dip is the slog between starting and mastery. The Dip is the reason we are here.

Some quotes:

Winners quit all the time. They just quit the right stuff a the right time.
Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.
In a competitive world, adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition.
And yet the real success goes to those who obsess.
It's easier to be mediocre than it is to confront reality.
The time to switch jobs is before it feels comfortable.

If you are in Zurich, you can borrow my copy. Just ask.